Safety forest
Mission: Forest Protection
The forest isn’t just part of our name – it’s at the heart of what we do: as a carbon sink for climate protection and as a living habitat for plants, animals, and people alike. That’s why we’ve made it our mission to contribute to forest protection in everything we do.And we’re doing it together – with every pack of Forest Gum sold, we actively help protect forests right on our doorstep in the Rhineland.Through our Wildwuchs project, we’re enabling natural forest regeneration across 100 hectares, helping damaged woodland recover and thrive.Curious how it all works? Find out more here.
Stick to nature
Save the forest: Project Wildwuchs
Rewilding right on our doorstep — forest protection is an important issue even here at home. Forests are enormous carbon stores and act like the planet’s natural air conditioners. Unfortunately, drought, pests, and intensive forestry have taken a heavy toll on them for many years.
That’s where Forest Gum comes in – let’s save the forest. We’ve created our own protected forest area just half an hour from Cologne, in the Oberberg district.
Our project is called Wildwuchs for a reason: across 100 hectares, we’re actively supporting natural reforestation. In this protected zone, plants, trees, and animals are reclaiming their habitat. A new, diverse ecosystem is emerging — one that strengthens biodiversity and has a lasting positive impact on our environment and climate.
Save the forest
-
1/3
of forests in Germany show severe and partly irreversible damage¹. -
75%
of insects in Germany have disappeared over the past 27 years². -
25%
of trees in Germany suffer from thinning crowns due to climate change¹.
¹BMEL, Results of the Forest Condition Survey 2022; ²ARD Tagesschau, “Species extinction also affects Germany,” 2022
More forest, less plastic.
Wildwuchs with purpose
In our forest, wild growth reigns — quite literally. And that’s a good thing. Soil and plants need space and time to regenerate. As wild as it sounds, there’s a clear system behind it — a scientific one. Our partner, Woodify, a company based in Bonn, designs natural climate forests across Germany, working transparently and based on the latest research.
Forest Gum goes Science
The foundation is based on the forest ecology concept developed by Prof. Pierre Ibisch and the Centre for Econics and Ecosystem Management in Eberswalde. They regularly analyse the forest’s ecosystem performance, allowing us to scientifically track its additional climate impact and gradual recovery — for example, how much water the forest retains in the soil or how much CO₂ is stored in its biomass.
Project Wildwuchs
Wildwuchs Stories
In our Wildwuchs Stories series, we meet forest experts, talk about healthy ecosystems and real forest protection – and show you how you can be part of it too.
Protect the forest
Plant-based chewing gum without plastic
Gum on - Shop now
With every Forest Gum product, you support the Wildwuchs project and help protect local forests.
Safety Forest